Social media marketing has become essential to building a successful company. Yet, many companies struggle to get their message across to their target audience. If you keep four pillars in mind, then the job of social media marketing becomes much easier. Here are the four pillars that you may want to consider when doing social media internet marketing.

Consider the Content Pillar

While your company’s voice needs to remain consistent to ensure success with your brand marketing, there are many different types of content that you can post on social media. Mixing it up helps keep your audience looking forward to your posts keeping you at the front of their minds when they are ready to make a buying decision. Types of content you will want to consider using include:

• Foundational- These pieces share your company’s mission with your customers, and they should want to click on them to learn more about your company. They should link out to content on your website that serves as the key components of your company’s website such as your company’s website.
• Question focused- Look at your social media presence and see what questions you are reading from customers many times. Then, create social media posts answering those questions. If necessary, consider linking them to more specific details on your company’s website.
• News- Chances are that the majority of your social media digital marketing posts will fall into this category. Be sure to think beyond sharing company news to show customers how your product is related to solving problems posed by events in the news.

Think About the Communication Pillar

While you may have read that Facebook marketing should make each person feel like they are the center of your post, it can be argued that you should actually use a variety of communication styles. On some posts, you will want to share a celebrity is endorsing your product. On other posts, you will want to seem to be talking to one individual, but allowing others to witness your interactions with that individual. If someone chooses to interact with your posts make sure to interact with them in a positive way. Regardless of your message, it is urgent to use a consistent voice across your small business marketing even if different people are writing the content.
Build a Community

One of the keys to using social media internet marketing to build your business is to make your target audience feel like they are part of a community. Make sure that each follower feels like their opinion is greatly valued. Just as you may send kids to a room to work out their differences, do not debate with someone in public if an issue arrives. Instead, message the individual to carry on the conversation in private or ask them to contact your company so that you can resolve their issue.

Soft Sell Your Customers

Many companies find that they go through several stages of social media before they finally arrive at making different digital marketing platforms work for them. The smart business owner, however, learns from the mistakes of others and jumps to the last stage. These stages include:

• Hard Sell-Companies often start out trying to hard sell their target audience on social media. Remember that people are usually on their favorite platform for entertainment and not to be confronted with in-your-face advertising.
• Talking Too Much-Think about a time that you interacted with a person who was really excited about something. It was probably hard to get a word in edgeways. Many companies are like this when they post on social media as they take no time to interact with their audience.
• Vanity-Companies in this stage spend lots of money to make sure that their presence on social media looks highly polished. The problem, however, is that you are chasing likes instead of caring about your target audience. It’s like the teenage girl who gets overly dressed up to go to the local convenience store.
• Success- It is only when a company realizes that social media at its heart is people connecting with people that your company will find success on social media. Therefore, make sure you are putting a face behind your company’s digital marketing efforts.

Considering these four pillars of social media marketing will allow you to build a successful social media marketing campaign. Contact us so that we can discuss the specifics with you today.