Legal keywords are some of the most competitive — and expensive — in all of Google. If your firm isn't visible in search, the map pack, and now AI answers, the case goes to the firm that is. I build SEO strategies built specifically around how people search for attorneys in Tulsa.
Tell me about your firm and I'll call you back with a straight answer.
Legal keywords have been among the most expensive on Google for over a decade, and the AI-search shift is adding a second front law firms now have to compete on.
Paid ads on competitive legal terms can run hundreds of dollars a click before a single case ever comes in -- and the moment you stop paying, the leads stop too. SEO works differently: rankings you earn keep sending calls and form fills long after the work is done, which is exactly why the firms already ranking well in Tulsa are so hard to unseat. The earlier your firm invests in it, the harder that lead becomes to catch.
Not a generic SEO package -- a strategy built around practice areas, case value, and the way legal searches actually behave.
Own the "near me" searches that turn into same-day calls
Dedicated, optimized pages for every practice area you handle
Visibility when people ask AI tools to recommend an attorney
Content structured so AI answer engines cite your firm by name
Bidding managed carefully on some of the priciest keywords online
More reviews, better responses, stronger trust signals
Turn more site visitors into calls, texts, and form submissions
See exactly which pages and keywords are producing real leads
Every practice area searches differently. Strategy and content get built around the one(s) that actually drive your firm's business.
A real process, informed by 25+ years of marketing experience -- not a template applied to every firm the same way.
See exactly who's outranking you and why, in your practice areas and your market.
Keywords and content prioritized around your highest-value case types.
Attorney bios, practice pages, and site structure built for both Google and AI search.
Google Business Profile, citations, and review generation working together.
Real call and form data, so you know what's actually turning into cases.
I know this market because I'm in it -- not a national legal marketing call center running the same playbook in every city, and not an agency marking up every hour.
My home market and where my strategy is built.
Local SEO for firms serving the metro's fastest-growing suburb.
Local-intent campaigns for growing north and south metro areas.
Remote-friendly service across Green Country and all of Oklahoma.
Every case has real dollar value attached to it, so firms are willing to spend heavily to win a single click -- attorney and lawyer keywords are consistently among the most expensive on Google Ads. That same competitiveness makes organic SEO rankings unusually valuable once you have them, because you're no longer paying per click for that traffic.
Legal SEO has to account for practice-area-specific keyword research, attorney bio and E-E-A-T (experience, expertise, authority, trust) signals Google weighs heavily for legal and financial topics, and review/reputation management -- on top of the standard technical and local SEO work.
Google Ads can start producing calls almost immediately, while SEO rankings typically build over several months and then compound -- the longer you're consistently visible, the harder that position becomes for competitors to take. I'll walk through realistic timelines for your practice areas during your consultation.
Both. I work with solo practitioners building their first real online presence, as well as multi-attorney firms competing across several practice areas at once.
Yes. Local map-pack visibility is often where the highest-intent "near me" searches convert, and it's managed alongside your organic SEO, not as an afterthought.
Yes. Reviews are one of the strongest trust signals for both potential clients and Google itself, so building and managing a review strategy is part of the overall approach.
I'm an independent freelancer, not a traditional agency, so you work directly with me instead of an account manager, with no agency markup added to the price. For larger projects, I bring in a trusted network of specialist freelancers.
Free SEO audit, straight answers, and 25+ years of Oklahoma marketing experience — no agency markup.
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